Marketing campaign for Mervyn Stewart

 

One of our favourite projects at the moment is a cross media marketing campaign for the new Mervyn Stewart ŠKODA showroom in North Down.

In January, their marketing manager Nikki approached us with a problem. They were hosting a launch event at their new showroom, but their current system for marketing events was frustrating and time consuming.

Their previous process was to send a generic email to their customers. They then had to coordinate several agencies to design, print and distribute a direct mail leaflet. They also had to call every customer to see if they would actually be attending, as there was no way to collect RSVPs with this method.

Our solution:

We proposed a solution to streamline the process using our Cascade Cross Media system, which combines web, email and print marketing into one system. It enables marketing campaigns to run seamlessly across multiple channels and types of media – that’s why we call it “cross media” marketing!

The campaign included a personalised email invite and direct mail postcard that directed invitees to a personalised website, where they could RSVP. Because the whole system is linked to the customer database, the website was able to autofill customer data.

We also built an admin portal on the website where Nikki could manage and add details of all attendees, keeping all the information easily accessible in one place. The system was perfect for the Mervyn Stewart team, as it took away the frustration of having to coordinate so many processes to promote their event, and gave them more control over the management side of the event.

The launch event is happening until Saturday 1st April. To RSVP visit rsvp.mervynstewart.com and if you think our system could help take the stress out of your next event then get in touch here.

 

 

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Visit Minprint at Digital Tourism next week!

Are you heading to Digital Tourism at Titanic Belfast on Thursday 24th November? Make sure to come see us, we’ll be there from 8am!

We’re excited to connect with everyone from the hospitality and tourism industry at the event – we can’t wait to show you how we can help your business!

We’ll be showcasing our T3 display stands and digital signage, as well as chatting about all your marketing needs. We’ll have printed samples, cross media demos and gift packs for all who come and see us too!

Click here to register – Don’t forget to use discount code “MIN” for 10% off your tickets!

 

Oakfield Park – Job of the Month

 

This month’s featured job was quite a challenge, and we loved every minute of it!

Oakfield Park is a five phase property development on Jordanstown Road, just outside Belfast. We were tasked with creating and developing a brand identity for the development, devising online and offline marketing strategies, designing 3D CGI renders of the properties, and designing and printing the marketing material.

Our design team took this job and ran with it, creating a stunning brand identity and brand toolkit for the client. They also designed some beautiful marketing material for print and display, including the following:

  • Development overview brochure
  • Phase One homes specificaton brochure
  • Bespoke brochure folders
  • Promotional flyers
  • Postcards
  • Roll up banners
  • Site signage
  • Outdoor advertising campaign (billboard and Adshel)

Our cross media team also pulled out all the stops and created the following:

  • Design and build of a ‘sneak peek’ website for the development
  • Design and build of a full website for the Phase One release
  • Purchaser management online system
  • Email marketing system
  • Digital and social media marketing
  • Aeriel photos and videos using our DJI Phantom 3 drone

With so many elements to work with, it was key that we had a clear marketing strategy to help tie everything together, so our marketing experts devised a marketing timeline using a staggered approach to encourage maximum visibility both online and offline.

This job encompassed almost every aspect of what we produce here at Minprint, and we are very proud of the results we have achieved so far. The project is still ongoing and we hope that we can continue to provide outstanding results for our client.

If you would like to find out more information about Oakfield Park, check out the website here, and follow the Facebook page here to keep up to date with the development.

 

Minprint gets Nominated

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Minprint reaches the final of

Print Design and Marketing Awards 2016
BEST PRINTED MARKETING MATERIAL
BEST USE OF CROSS MEDIA

Our GoGetPrint Boxes Launch campaign promoted the new brand and online print service to a target audience of designers and SMEs. Using innovative print, packaging, adverts, banners and cross media we delivered a multi-media promotional campaign attracting new visitors and sales to gogetprint.com.

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Minprint are Exhibiting at the Smart Business Show

COME AND SEE US ON STAND C71

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Minprint are glad to announce that they will be holding an exhibit in the Smart Business Show in the Odyssey Arena 29th and 30th May 2014 to demonstrate all of our Cross Media services and also any information on our other services.

 

“The Smart Business Show is a business innovation event where visitors can discover smarter ways of doing business.”

 

With Minprint Cross Media we can offer so much more than just print, we can offer “Creative Communications”. Using a combination of integrated campaigns from print to personalised browser pages and emails; from design to delivery and beyond, we can provide the whole cross media solution for any campaign, all in 1 manageable and co-ordinated way.

What is Cross Media?

I hear you ask. This is a term used for multi-channel marketing.

We can now develop marketing solutions, whether directly for you, using your designer or advertising agency implemented across all medias and provide a unique reporting and analysis tool that will transform the way you promote your business.

Our solution now combines the strengths of Print, Email, Web, Text (SMS) and Video then brings the results together in one easy to use solution that will blow your mind!

What Cross Media can do for you:

  • Campaign Management
  • Recommend a Friend promotions
  • After sales support
  • Facebook Apps
  • Mobile CRM
  • Event Invitations
  • Data Connectivity (to your CRM)
  • Marketing Analysis

 

Come along to the show for a demonstration. We will  be glad to help your company out!

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December Job of the Month – 2014 Personalised Image Calendars

December is always a busy month coming up to everyone’s favourite time of the year and a welcomed break for everyone at the Christmas holidays.

Our 2014 personalised calendars seemed to be one of the top sellers and vastly became Minprint’s ‘December Job of the Month‘.

Personalised 2014 Minprint Calendars

Completely personalised to your company or purchased as a gift for anyone, we can personalise a calendar for you today!

 

 

Ulster Rugby v Zebre Match Programme #SUFTUM

Ulster take on Zebre tonight at Ravenhill and now is your chance to get the programme before the game.

Even if you can’t get to the match you can still get the programme!

Click here to download it from our Cross Media Platform from the comfort of your armchair.

It works from iPhones, iPads, desktops and laptops, just register and get it on screen immediately, we’ll even send you a link by email to make sure you can get back in any time and have another look.

#SUFTUM

Ulster Rugby v Zebre digital programme

November Job of the Month – 2014 Personalised Promotional Gift Catalogues

This month our selected job of the month is our new personalised promotional catalogues.

 

These were created with Personalised Images using names from our database, personalised QR Codes and PURLs (personalised URL) to take the reader to a unique web pages personalised just for them.

 

Peronalised 2014 Promotional Catalogue Covers

 

Each brochure is personalised to the recipient containing unique images and links to enhance the experience and personal touch that can be easily achieved with Minprint Cross Media.