Augmented Reality at W5 – Job of the Month

In June, we had one of our most exciting jobs yet –  helping W5 create an immersive Augmented Reality experience!

If you’ve been following the craze of Pokémon Go in the last few weeks then you’ll know all about AR technology, but if not don’t worry, it’s very simple; Augmented Reality (AR) is a new technology that superimposes computer generated images onto the real world, bringing CGI to life in front of your eyes! W5’s AR experience brings dinosaurs to life all around you, putting you right in the centre of the action.

For this project, Minprint created a wall backdrop with a one way viewing window, so that visitors could try out the AR spectacle uninterrupted on one side, and other visitors could see what was going on from behind the wall. Our CAD designer, Joseph, took the original concept and developed visualisations of the wall (pictured below), and created the technical specifications for the build. It was built and assembled by our production team and finished with highly durable vinyl prints. The finished product looks incredible and really adds to the spectacle!

As if that wasn’t enough excitement, we also gave other areas of W5 a massive makeover – we installed full printed floor and wall graphics in several areas, as well as large hanging photo structures. Check it out for yourself to get the full experience – just make sure you don’t get eaten by a T-Rex!

You can find more info about the AR experience on W5’s website: http://www.w5online.co.uk/whats-on/events/item/130/augmented-reality/